Lay Zhang needs no introduction. He’s been killing the Mandopop game with his recent hit, Lit. The pre-order for LAY’s digital album LIT went live on China’s QQ Music platform, and 9 certification records were instantly broken as it went live. The digital album surpassed 1.5 million pre-orders within 7 minutes and 19 seconds of launch, locking in the #1 position on QQ Music’s daily and weekly album sales chart. The music video and EP for LIT went on to break records for a Chinese artist. In 24 hours, LAY received over 1.6 million views on his YouTube channel, and over 5 million views in four and a half days on the music video for LIT. Organically, LAY received over 100 reaction videos on YouTube within a week of the music video’s release, which led to 1 million subscribers in that same week on LAY’s YouTube channel (officially June 6th). Additionally, LAY’s song debuted at #22 on Billboard’s World Digital Song Sales Chart while LAY peaked on Billboard’s Social 50 Chart at #36.
As you can see, LAY did not come to play. Before we had any time to recover from all that greatness, he’s back with a new release, BOOM. The smooth track immediately went on my playlist as I nodded along to the music. It’s definitely catchy and if the stats for his previous music are any indication, BOOM is sure to reach number 1. I’m looking forward to hearing the rest of the album and I know that many of his fans feel the same.
What did you think about BOOM? Are you looking forward to his new album? Let us know!
Check out all of LAY’s music and what he does on social media by clicking the links below.